About the project
The Random project has gathered an international collective of designers and artists to produce typography-led work created in response to random words. Whilst many participants are currently based in London, others live as far afield as Brazil and India, giving an international perspective to the collective's work.
Each participant picked a number between 1 and 100 which corresponded to an unseen word cut out of an issue of Time Out magazine. This randomly selected word then became the basis for their project.
Why Time Out? Because it’s a magazine that reflects London – from the everyday reality of living and travelling in the city to the eclectic and cultural flotsam it offers. This emanates through every level of the publication; if individual words are taken out of context they still combine to form a lexicon that is peculiarly 'London'.